Managing Markets and Customers Revised Edition

By Elearn Limited

Customer focus is not simply a case of trying to get closer to your customers. There are more strategic decisions that if made can make your marketing more lean, more focused and more successful. Managing Customers and Markets explores what market orientation means and the key things you need to be able to do as a manager to make a difference.

• Format: Paperback
• Language: English
• ISBN: 0080557392
• ISBN13: 9780080557397
• Release Date: January 2009
• Publisher: Routledge
• Length: 132 Pages
• Weight: 1.75 lbs.
• Dimensions: 0.2" x 5.1" x 12.0"