Managing Marketing Information (Rle Marketing)

by Nigel Piercy and Martin Evans

A good marketing information system is an essential ingredient of all successful marketing. This book provides a comprehensive introduction to this key subject. This book not only covers market... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1138980315
• ISBN13: 9781138980310
• Release Date: November 2015
• Publisher: Routledge
• Length: 242 Pages
• Weight: 0.76 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"