Managing Marketing in the 21st Century

By Noel Capon and James Mac Hulbert

Book Overview

Suitable for introductory MBA Marketing courses, this text provides an introduction to the role of marketing in the corporation - both at the level of the firm and the marketing function. it focuses... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 013915695X
• ISBN13: 9780139156953
• Release Date: January 2001
• Publisher: Prentice Hall
• Length: 637 Pages
• Weight: 2.60 lbs.
• Dimensions: 1.4" x 7.9" x 9.9"