Managing Marketing in the 21st Century-4th edition

By Noel Capon

Book Overview

Suitable for introductory MBA Marketing courses, this text provides an introduction to the role of marketing in the corporation - both at the level of the firm and the marketing function. it focuses... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0990740595
• ISBN13: 9780990740599
• Release Date: June 2016
• Publisher: Wessex, Incorporated
• Length: 782 Pages
• Weight: 4.57 lbs.
• Dimensions: 1.6" x 8.5" x 11.0"