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Managing Market Share When Consumers Seek Variety
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Managing Market Share When Consumers Seek Variety 1019953896 Book Cover

Managing Market Share When Consumers Seek Variety

Edition Description

This book is a must-read for anyone interested in managing market share in an environment where consumers seek variety. Drawing on extensive research, the authors provide practical advice on how to build and maintain a competitive advantage in a crowded marketplace.

This...

Edition Details
Format:Hardcover
Language:English
ISBN:1019953896
Format: Hardcover
Condition:
$
26.95
50 Available
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