This is the first and only (to my knowledge) book of its type for salespeople selling agricultural capital equipment. Running counter to the mindless spat of generic "me-too" books on selling, this book stands apart. It is specific, credible and practical. It is also written to be understood. Quickly. Frank Lee has written a book which should benefit all iron salespeople. George W. Dudley, Co-AuthorEarning What You're Worth In Sales
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