Managing in a Global Economy: Demystifying International Macroeconomics

By John E. Marthinsen

Book Overview

Prepare for success in business with MANAGING IN A GLOBAL ECONOMY: DEMYSTIFYING INTERNATIONAL MACROECONOMICS, the only book written specifically for MBA students! With business applications, concrete business examples, and an approach to macroeconomic theory via markets, Marthinsen shows you how macroeconomics can help you make better business decisions. With this clear, concise, and highly practical book, you'll grasp practical "big picture" concepts, develop an understanding of what causes macroeconomic variables to change, and see how these changes affect the types of issues you'll confront as a manager. Rather than focusing on dry, overly complex macroeconomic models, the author uses theory only as a means to an end for practical understanding, includes a minimum of math, and keep you visually engaged with figures, tables, charts, and illustrative exhibits. MANAGING IN A GLOBAL ECONOMY, 2e, will equip you with a macroeconomic perspective that will help you throughout your business career.

• Format: Hardcover
• Language: English
• ISBN: 128505542X
• ISBN13: 9781285055428
• Release Date: February 2014
• Publisher: Cengage Learning
• Length: 816 Pages
• Weight: 3.02 lbs.
• Dimensions: 1.4" x 7.6" x 9.3"

Customer Reviews

Great Macro text!

This was a great book, expertly written with students in mind. The explanations are very clear and straight-forward. Highly recommended!

Good book for MBA students

This books is very helpful for MBA students in understanding Macroeconomics concepts. I would recommend students to read this book.

Very good book

As someone with technical background I really appreciate how this book translates macro economics into plain English. Very engaging and interesting read!

Great

I happened to be one of the student who had access to this texbook a year before it was released. Fantastic Material! You really start getting the Macro Econimic picture in terms of where the exchange rates, interest rates are headed etc. Great book for a person who wants to understand forecast the state of economy and its business impact

Macroeconomics made easy

I had the opportunity to take a Macroeconomics class with Professor Marthinsen when he was putting the final touches on the book. It is easily the most accessible economics text I have read, which was important because I was a Psychology major in undergrad (not a business major). The book has a great blend of being comprehensive/thorough while still being accessible. I recommend it to any MBA interested in understanding macroeconomics and how these macro factors can influence a business.