Managing Green Issues

By Tom Curtin

Book Overview

Green issues have a large impact on how an organization is seen and huge implications for the organization's success, brand values and the sales decisions of consumers towards its products. This thoroughly updated practical book guides the modern organization on how to channel environmental issues to gain competitive advantage.

• Format: Paperback
• Language: English
• ISBN: 1349352411
• ISBN13: 9781349352418
• Release Date: October 2006
• Publisher: Palgrave MacMillan
• Length: 208 Pages
• Weight: 0.74 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"