Managing Global Business Strategies: A Twenty-First-Century Perspective

by John McManus, Neil Botten, Don White

Aimed at key decision makers and those responsible for global strategy, this book is about changing markets and the complexity of undertaking business in a fast paced technological and knowledge based age in a dynamic and strategic context. Trends show a renaissance in entrepreneurial activity that is fuelling innovation particularly in the so called BRIC nations of Brazil, Russia, China and India. For example, both China and India have benefited...

• Format: Paperback
• Language: English
• ISBN: 1843343908
• ISBN13: 9781843343905
• Release Date: September 2008
• Publisher: Chandos Publishing
• Length: 246 Pages
• Weight: 0.78 lbs.
• Dimensions: 0.5" x 6.1" x 9.2"