Managing Foreigness: maximizing benefits, minimizing obstacles across borders

By Ms Lidiya Asenova Daskalova

Managing Foreignness- is written for managers of multinational companies seeking a better understanding of the concept of liability of foreignness and the possible strategies to counter this phenomenon. - examines the strategies suggested by the two main theories focusing on the liability of foreignness - the resource-based view and the institutional theory. - goes beyond the strategies suggested by these theories and provides the reader with some more points of view on this matter. - outlines the steps which multinational companies' managers could undertake in order to counter the problems related to their foreignness in a particular context. - focuses on the benefits of foreignness that international companies' managers could use to compete successfully in a certain foreign for them market. - presents practical advice for such managers.

• Format: Paperback
• Language: English
• ISBN: 1975910052
• ISBN13: 9781975910051
• Release Date: July 2017
• Publisher: Createspace Independent Publishing Platform
• Length: 126 Pages
• Weight: 0.39 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"