Managing Electronic Media: Making, Moving and Marketing Digital Content

By Joan Van Tassel and Lisa Poe-Howfield

Book Overview

The book explains the new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management.

• Format: Paperback
• Language: English
• ISBN: 0240810201
• ISBN13: 9780240810201
• Release Date: March 2010
• Publisher: Routledge
• Length: 418 Pages
• Weight: 4.85 lbs.
• Dimensions: 1.0" x 7.6" x 9.2"