Managing Customer Value: Essentials of Product Quality, Customer Service, and Price Decisions

By Bill Dodds

Providing the right combination of product quality, customer service and price is good business. Unless a business does something that creates value for their customer, then the chances of business success are nil.

• Format: Paperback
• Language: English
• ISBN: 0761826319
• ISBN13: 9780761826316
• Release Date: August 2003
• Publisher: University Press of America
• Length: 356 Pages
• Weight: 1.16 lbs.
• Dimensions: 1.0" x 6.0" x 8.9"