Managing Cultural Joint Ventures: An Identity-Image View

By Annukka Jyrm, Kaari Kiitsak-Prikk, Tanja Johansson, et al.

This book provides an in-depth exploration of two key aspects of managing cultural collaborations: managing the multiple identities of venture participants and managing the diverse images and brand relationships.

• Format: Hardcover
• Language: English
• ISBN: 0367222264
• ISBN13: 9780367222260
• Release Date: September 2022
• Publisher: Routledge
• Length: 130 Pages
• Weight: 0.69 lbs.
• Dimensions: 0.4" x 5.5" x 8.5"