Managing Cultural Joint Ventures: An Identity-Image View

By Annukka Jyrämä, Tanja Johansson, Kaari Kiitsak-Prikk

This book provides an in-depth exploration of two key aspects of managing cultural collaborations: managing the multiple identities of venture participants and managing the diverse images and brand relationships.

• Format: Paperback
• Language: English
• ISBN: 1032374756
• ISBN13: 9781032374758
• Release Date: August 2024
• Publisher: Routledge
• Length: 130 Pages
• Weight: 0.38 lbs.
• Dimensions: 0.3" x 5.5" x 8.5"