Managing Corporate Communication: A Cross-Cultural Approach

Bys: Gambetti, Rossella and Quigley, Stephen

Corporate communication is an increasingly powerful strategic tool for connecting with a company's stakeholders. This book features contributions from leading international academics, combining a strong theoretical grounding and the latest research with a practical, managerial focus. Ideal for students and practitioners of corporate communications.

• Format: Paperback
• Language: English
• ISBN: 0230348025
• ISBN13: 9780230348028
• Release Date: November 2012
• Publisher: Red Globe Press
• Length: 552 Pages
• Weight: 1.55 lbs.
• Dimensions: 1.1" x 6.1" x 9.1"