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Managing Business Transactions: Controlling the...
The transaction, the basic unit of business has been studied by theoretical economists for decades. Rubin has translated their research into basic principles for managers at all levels to structure transactions to best achieve both individual and company goals. Rubin analyzes...
Managing Buisness Transactions
Every day managers perform thousands of transactions without closely calculating their cost. Such costs can easily become a burden if left unmanaged. Using such examples as the decision over whether to manufacture inputs or contract them out, this book aims to show managers how...
Managing Business Transactions: Controlling the...
Managing Business Transactions is the first book on the principles of a new managerial economics, based on transaction cost economics. The transaction, the basic unit of business has been studied by theoretical economists for decades. Rubin has translated...
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