Managing Business Marketing and Sales: An International Perspective

by Per V. Jenster, David E. Smith, H. Michael Hayes

This book offers valuable perspectives on the current state of marketing concepts and techniques, plus managerial perspectives which also can provide guidance for the business success. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 8763001470
• ISBN13: 9788763001472
• Release Date: March 2005
• Publisher: CBS Press
• Length: 287 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.8" x 6.2" x 8.9"