Managing Business in Africa: Practical Management Theory for an Emerging Market

By J. Luiz

Doing business in African countries or emerging economies requires a different set of management skills than doing business with developed nations, or nations in other parts of the developing world. This new title meets the growing requirements of business schools and senior students to apply and adapt generic management principles to real African circumstances, to assess the risks and returns confidently, so that as practitioners, they can do business effectively. The purpose of the book is to cover management principles which are addressed in any MBA or Executive Education or Management course, with reference to Africa.

• Format: Paperback
• Language: English
• ISBN: 0195762762
• ISBN13: 9780195762761
• Release Date: January 1
• Publisher: Oxford University Press