Managing as Designing

By Richard J. Boland and Fred Collopy

The premise of this book is that managers should act not only as decision makers, but also as designers. In a series of essays from a multitude of disciplines, the authors develop a theory of the design attitude in contrast to the more traditionally accepted and practiced decision attitude.

• Format: Hardcover
• Language: English
• ISBN: 0804746745
• ISBN13: 9780804746748
• Release Date: July 2004
• Publisher: Stanford Business Books
• Length: 312 Pages
• Weight: 1.18 lbs.
• Dimensions: 0.8" x 6.5" x 9.4"