Managing as Designing

By Richard J. Boland and Fred Collopy

Book Overview

The premise of this book is that managers should act not only as decision makers, but also as designers. In a series of essays from a multitude of disciplines, the authors develop a theory of the design attitude in contrast to the more traditionally accepted and practiced decision attitude.

• Format: Hardcover
• Language: English
• ISBN: 0804746745
• ISBN13: 9780804746748
• Release Date: July 2004
• Publisher: Stanford University Press
• Length: 313 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.8" x 6.5" x 9.4"