Managing and Shaping Innovation

By Steve Conway and Fred Steward

Managing Innovation analyzes the importance of innovation in the practice of successful manufacturing and service-based organizations in the public, private, and volunteer sectors in a sectoral, national, and global context. It examines innovation as a managerial, social, political, and emotional process. The text is reinforced by chapter summaries, case studies, review questions, and a companion website. It is ideal for advanced undergraduate courses in business, engineering, and computer science management.

• Format: Paperback
• Language: English
• ISBN: 0199262268
• ISBN13: 9780199262267
• Release Date: June 2009
• Publisher: Oxford University Press, USA
• Length: 504 Pages
• Weight: 2.40 lbs.
• Dimensions: 0.9" x 7.4" x 9.6"