Managing and Marketing Radical Innovations: Marketing New Technology

By Sandberg Birgit and Birgitta Sandberg

This book focuses on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies, considering the role of proactivity in five firms.

• Format: Hardcover
• Language: English
• ISBN: 041543307X
• ISBN13: 9780415433075
• Release Date: February 2008
• Publisher: Routledge
• Length: 288 Pages
• Weight: 1.28 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"