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Managing Across Borders: The Transnational Solu...
Widely acclaimed for its perceptive insights into the management of companies operating in an international environment, "Managing Across Borders" has established itself as a landmark book. Bartlett and Ghoshal describe the emergence of a revolutionary corporate form - the transnational...
Managing Across Borders: The Transnational Solu...
Shows how the nature of the competitive game has fundamentally changed, requiring that companies capture global-scale efficiency and respond to national markets. This work contains profiles of global middle managers and real-world case studies to paint a picture of the issues,...
Managing across Borders: The Transnational Solu...
Managing Across Borders: The Transnational Solu...
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Managing Across Borders: The Transnational Solu... [Large Print]
The economic liberalization of Eastern Europe, the single European market and the rise of industrialization in Asia call for a fresh approach to international business. This book shows how to analyze the economic, social and political changes and to develop appropriate responses...
Managing Across Borders: The Transnational Solu...
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