Manager's Guide to Competitive Marketing Strategies

By Norton Paley

Book Overview

A second edition of the pragmatic examination of a 21st century manager. The text updates the reader on the latest techniques of developing competitive strategies.

• Format: Paperback
• Language: English
• ISBN: 0814477488
• ISBN13: 9780814477489
• Release Date: January 1990
• Publisher: Amacom Books
• Length: 390 Pages
• Weight: 1.75 lbs.
• Dimensions: 10.0" x 1.3" x 7.3"