Managerial Economics

By William F. Samuelson, Stephen G. Marks, Jay L. Zagorsky

Book Overview

The 7th Edition of Managerial Economics continues to provide real-world examples and necessary decision-making skills for making thoughtful and advantageous managerial decisions. Samuelson & Marks build on their strong behavioral coverage to better target this current and "hot topic" in business. This new edition includes general updates and revisions throughout including updated sections on behavioral economics, game theory, and price theory, and new problems for every chapter. The authors improve on existing content and integrate more of this content throughout. The biggest section is on the interface between public and private. The text integrates theory with extensive real-world applications throughout which makes it more accessible. The presentations begin simply and are progressively applied to more and more challenging applications.

• Format: Hardcover
• Language: English
• ISBN: 1118041585
• ISBN13: 9781118041581
• Release Date: December 2011
• Publisher: Wiley
• Length: 784 Pages
• Weight: 2.96 lbs.
• Dimensions: 9.4" x 1.2" x 7.7"

Customer Reviews

Book Hurt Andrew's Brain

My "left brain" is severely underdeveloped (metaphorically speaking, anyway), and I usually don't "get" numbers. It's no surprise that some of this book went straight over my head, including the calculus and higher-level math. However, the problems presented here--including over 100 "real world" problems ripped straight from the headlines--were enough to keep me engaged. Like all good textbooks, if you invest the time you will be rewarded with not only a better understanding of the subject, but, perhaps, of the way our world works.

Managerial Economics Works

For those in Executive MBA programs, this is a terribly useful supporting text for any managerial economics programs. The authors are very aware of who their audience is -- all learning is in a managerial framework (as opposed to the dryer, more theoretical, straight economics textbooks).They cover the basics, but also do a great job on game theory and probablistic decision making. I had no economics before reading this, and found it clear and understandable even for the most abstruse concepts. Highly recommended.