Managerial Economics

By William F. Samuelson, Stephen G. Marks, Jay L. Zagorsky

Book Overview

Known for its consistent emphasis on decision-making, Samuelson & Mark's 6th edition provides a detailed introduction to managerial economics for undergraduates, MBAs, and executives alike. Each chapter opens with a description of a managerial problem that challenges the reader and concludes by revisiting and analyzing the decision. In addition to its inclusion of real-world applications and problems, The 6th Edition has been revised to incorporate up-to-date coverage of international topics and e-commerce. This new edition offers the framework and economics tools necessary to prepare students for better decision-making in a future managerial role.

• Format: Hardcover
• Language: English
• ISBN: 0470282428
• ISBN13: 9780470282427
• Release Date: December 2008
• Publisher: Wiley
• Length: 768 Pages
• Weight: 2.80 lbs.
• Dimensions: 9.4" x 1.3" x 7.8"

Customer Reviews

Book Hurt Andrew's Brain

My "left brain" is severely underdeveloped (metaphorically speaking, anyway), and I usually don't "get" numbers. It's no surprise that some of this book went straight over my head, including the calculus and higher-level math. However, the problems presented here--including over 100 "real world" problems ripped straight from the headlines--were enough to keep me engaged. Like all good textbooks, if you invest the time you will be rewarded with not only a better understanding of the subject, but, perhaps, of the way our world works.

Managerial Economics Works

For those in Executive MBA programs, this is a terribly useful supporting text for any managerial economics programs. The authors are very aware of who their audience is -- all learning is in a managerial framework (as opposed to the dryer, more theoretical, straight economics textbooks).They cover the basics, but also do a great job on game theory and probablistic decision making. I had no economics before reading this, and found it clear and understandable even for the most abstruse concepts. Highly recommended.