Managerial Economics: Theory and Application for Decision Makers

By Sovik Mukherjee and Ramesh Chandra Das

This book encapsulates the changing dimensions of managerial behaviours through existing microeconomic theories. It throws light on the decision-making process of consumers to demonstrate the potential absorbing capacity of the firms' produce, with the aim of fulfilling their objectives while being socially sustainable.

• Format: Paperback
• Language: English
• ISBN: 104116789X
• ISBN13: 9781041167891
• Release Date: October 2026
• Publisher: Routledge
• Length: 526 Pages