Managerial Economics

By Luke M. Froeb, Brian T. McCann, Michael R. Ward, et al.

Book Overview

Discover how to use managerial economics to both diagnose and solve business problems with this breakthrough text, designed specifically for MBA students. Froeb/McCann/Ward/Shor's MANAGERIAL ECONOMICS, 5E offers a succinct, fast-paced, yet challenging, approach full of invaluable insights. This edition incorporates less math and fewer technical models, graphs and figures than traditional managerial economics texts, while emphasizing the real decisions that today's managers face daily. You'll find this learning guide useful both now and throughout your business career. The latest economic updates keep you abreast of the most recent economic developments and current economic challenges worldwide. You learn how to apply economic theory to even the most formidable business challenges.

• Format: Hardcover
• Language: English
• ISBN: 1337106666
• ISBN13: 9781337106665
• Release Date: September 2017
• Publisher: Cengage Learning
• Length: 400 Pages
• Weight: 1.62 lbs.
• Dimensions: 1.3" x 8.5" x 11.0"

Customer Reviews

A text book for the rest of us.

Managerial Economics: A Problem Solving Approach is designed to teach the reader how to think in an analytical way; it is not a textbook that forces the reader to memorize hordes of complex and rarely used concepts. This is the one economics text book that I have found to be helpful on an almost daily basis. Prof. Froeb's book teaches the reader how to systematically work through a problem and apply economic theory in a meaningful and useful way. Managerial Economics: A Problem Solving Approach is an easy read that makes a lot of sense. I understood the concepts and still remember them to this day several months after finishing it. As a student of economics, I have been forced to read a lot of text books, and this is the first one to makes sense to me.

Great learning experience

This textbook provided excellent real world examples and made learning economics not nearly as painful as it had been in other classes.

Managerial Economics

This book makes managerial economics easy to comprehend and provides the framework for developing rational business decisions. The book presents relevant examples from the business world to help explain the underlying economic theory. This book is a welcomed alternative to traditional abstract economic textbooks.

For Managers

This book is designed for decision makers and not for academics. Each chapter provides a situation a goes through the logic of what one should do. It is also a very easy read for those who hate the standard textbook.

Managerial economic - finally someone made it easy to understand.

Simply, the book makes managerial economics easy to understand. Clear, concise, and interesting, the book seamlessly moves beyond theoretical concept by demonstrating the power of economics as a tool for practicle application.