


This title addresses the reality of students taking the managerial accounting course - the majority of them will not become accounting majors and accountants. Instead they will use accounting information in their professional lives to make business decisions.



Whitecotton, Managerial Accounting 3e and Connect present an integrated and proven solution designed to help attain course goals of student readiness and motivation, comprehension of content, and application of key concepts. Whitecotton, Managerial Accounting 3e addresses the...



- Builds Student Interest by engaging and motivating students by presenting accounting in the context of recognizable companies such as Bombas, Starbucks, Toyota, HGTV, IKEA and others including Apple; Whitecotton then integrates those companies throughout the chapter discussions.
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"From the award-winning, market-leading Libby/Phillips author team comes a modern, relevant, and engaging textbook for today's managerial accounting student. Whitecotton/Libby/Phillips Managerial Accounting brings lively and engaging coverage of managerial accounting topics and...







