
This introductory text for management students is exceptional in that it integrates quality as a theme throughout. Features include: * 18 chapters, making this text manageable for a one-semester course * Examples from over 125 international companies * Icons in the margins distinguishing...

This introductory text for management students is exceptional in that it integrates quality as a theme throughout. Features include: * 18 chapters, making this text manageable for a one-semester course * Examples from over 125 international companies * Icons in the margins distinguishing...