Management Research: An Introduction

by Richard Thorpe, Mark Easterby-Smith, Andy Lowe, et al.

Book Overview

Written specifically for management students and others wishing to do research in management, this textbook is a highly accessible introduction to the practice and principles of management research.... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0761972854
• ISBN13: 9780761972853
• Release Date: March 2002
• Publisher: Sage Publications Ltd
• Length: 208 Pages
• Weight: 0.74 lbs.
• Dimensions: 0.5" x 6.0" x 9.0"

Customer Reviews

Good grounding for those without a scientific background

This book was recommended to my MBA class to help us plan and conduct our final research projects. Having a scientific PhD, I didn't expect to learn quite as much as I did. In fact, I expanded my repertoire of measurement techniques, particularly picking up some interesting new methods for objectively assessing subjective issues (which are relatively common in management research but anathema to many fact-based pure science academics). My colleagues on the course who actually read it raved about the book, even those from an arts or social science background, so the author's style is clearly accessible.

the best book of marketing reserch

Superb book for the lerner of marketing reserch. I really respect and recomend this book.

The best reserch course book

This book is good for students who want to learn deeply about marketing research. I used this book during the international marketing research. I strongly recommend this book.