Management of Retail Buying

By R. Patrick Cash, Joseph S. Friedlander, John W. Wingate, et al.

Book Overview

The global economy has opened up huge new opportunities for growth and product availability. That's where the retail buyer comes in. In Management of Retail Buying, Cash, Thomas, Wingate and Friedlander discuss what buyers go through to make their decisions, from thousands of possibilities, about what to put on store racks and shelves.

This text is appropriate for students in Retail Management or Fashion Merchandising programs, for courses in Retail Buying.

• Format: Paperback
• Language: English
• ISBN: 0471723258
• ISBN13: 9780471723257
• Release Date: July 2005
• Publisher: Wiley
• Length: 288 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.6" x 7.5" x 9.2"

Customer Reviews

A Detailed Guidebook For Retail Buying

The book gives a solid insight and guidance for people involved in retiling (especially in fashion retailing). The subjects involved are the substance of what a retail buyer should do and how to do it. A good and straightforward narration. A little overpriced. I recommend it.