Management of Customers' Communication Behaviors

By Soo Yeon Hong

This book examined the effects of satisfaction and organizational reputation on customers communication behaviors such as engaging in word-of-mouth communication and paying attention to mass media,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3838337751
• ISBN13: 9783838337753
• Release Date: February 2010
• Publisher: LAP Lambert Academic Publishing
• Length: 172 Pages
• Weight: 0.57 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"