Management of Corporate Communication: From Interpersonal Contacts To External Affairs

by Robert Lawrence Heath

Book Overview

Whereas many organizational communication texts address internal communication processes, few consider the efforts that companies expend to communicate with external stakeholders. Likewise, many texts that concentrate on public relations or advertising consider external communication, but fail to give attention to internal communication. Combining both points of view, this text explains how an entire organization operates through enactments of personnel...

• Format: Paperback
• Language: English
• ISBN: 080581552X
• ISBN13: 9780805815528
• Release Date: July 1994
• Publisher: Routledge
• Length: 316 Pages
• Weight: 1.17 lbs.
• Dimensions: 0.8" x 5.9" x 8.3"