Management of Corporate Communication: From Interpersonal Contacts To External Affairs

By Robert Lawrence Heath

Book Overview

While many organizational communication texts address internal communication processes, few consider how companies communicate with stakeholders. Likewise, texts concentrating on PR or advertising consider external communication, but fail to focus on internal communication. Combining both views, the text explains how a whole organization operates.

• Format: Paperback
• Language: English
• ISBN: 080581552X
• ISBN13: 9780805815528
• Release Date: July 2020
• Publisher: Routledge
• Length: 316 Pages
• Weight: 1.17 lbs.
• Dimensions: 0.8" x 5.9" x 8.3"