
Building on the success of the first edition, Huczynski identifies the essential ingredients of popular management ideas and brings his analysis of gurus into the twenty-first century.

Building on the success of the first edition, Huczynski identifies the essential ingredients of popular management ideas and brings his analysis of gurus into the twenty-first century.

The idea: only six management ideas have achieved universal acclaim in the last hundred years. What are they and why are they so popular? Do they have similar characteristics? While analyzing what makes the theories so special, Andrzej Huczynski asks to what extent the idea itself...
