Management Decision-Making, Big Data and Analytics

By David J. Pauleen, Nazim Taskin, Simone Gressel, et al.

Book Overview

Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers.

The book successfully combines theory with practical application, featuring case studies, examples and a 'critical incidents' feature that make these topics engaging and relevant for students of business and management.

The book features chapters on cutting-edge topics, including:
- Big data
- Analytics
- Managing emerging technologies and decision-making
- Managing the ethics, security, privacy and legal aspects of data-driven decision-making

The book is accompanied by an Instructor's Manual, PowerPoint slides and access to journal articles.

Suitable for management students studying business analytics and decision-making at undergraduate, postgraduate and MBA levels.

• Format: Paperback
• Language: English
• ISBN: 1526492008
• ISBN13: 9781526492005
• Release Date: January 2021
• Publisher: Sage Publications Ltd
• Length: 336 Pages
• Weight: 1.40 lbs.
• Dimensions: 0.7" x 6.7" x 9.6"