Management: Building Competitive Advantage

by Thomas S. Bateman and Scott A. Snell

Focusing on management and building competitive advantage, this text is organized around four themes: cost, quality, speed and innovation. It has been updated with current business examples and management research and includes coverage of NAFTA, European unification, strategic alliances and the MBA Enterprise Corps. The book places greater emphasis on entrepreneurship and small businesses and contains 42 new experiential exercises. Student learning...

• Format: Hardcover
• Language: English
• ISBN: 0256140537
• ISBN13: 9780256140538
• Release Date: January 1996
• Publisher: Irwin Professional Publishing
• Length: 1 Pages
• Weight: 3.65 lbs.

Customer Reviews

What is the benifits of planning in management functions

Planning is one of the systematic functions in the functions of management.Planning is part of the managers functions to the organization.Manager who plan his organization will get the benifits from that.So what is the benifit by doing that?What are include in planning functions that certain managers should follow?