Malaysian Unit Trust Promotional Strategies With Customer Motivation

By Noordin HJ. Yahaya

The unit trust industry in Malaysia was first established by British investors in 1959 with the introduction of the Malayan Unit Trust Ltd. It is called unit trust instead of mutual fund because the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 383835110X
• ISBN13: 9783838351100
• Release Date: April 2010
• Publisher: LAP Lambert Academic Publishing
• Length: 128 Pages
• Weight: 0.44 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"