Making Them Believe: How One of America's Legendary Rogues Marketed ''The Goat Testicles Solution'' and Made Millions

By Chip Kessler and Dan S. Kennedy

IN THIS BOOK---DISCOVER...
* Dynamic pathways to Maximum AUTHORITY---so that you are sought out and your 'prescriptions' accepted without question!
* Two kinds of CLARITY essential for marketing success---missing from most businesses
* THE question to ask yourself, that, when answered, dramatically multiplies the power of advertising and elevates you above all competition
* The 3-Step Brinkley Blueprint for savvy use of media---the trap most businesspeople fall victim to
* A most radical, revolutionary change to your entire approach to selling---why the sale delayed can be the sale more easily made!
* The Brinkley Prescription for virtually unlimited PRICE ELASTICITY & the all-time, best-ever answer to any and every price objection
* The Brinkley Secret to BEING ADMIRED---as means of attracting customers especially eager to do business with you
INCLUDED: TRANSCRIPT of a Brinkley Radio Broadcast ...ARCHIVE EXAMPLES of actual Dr. Brinkley sales literature and sales copy from his advertising.
PLUS, MONEYMAKING SECRETS & LESSONS FROM Napoleon Hill (author, Think and Grow Rich), Donald Trump, Martha Stewart, Dr. Atkins, Zig Ziglar, Dave Thomas (Wendy's), and Avatar.

• Format: Paperback
• Language: English
• ISBN: 0982379382
• ISBN13: 9780982379387
• Release Date: April 2010
• Publisher: Glazer Kennedy Publishing
• Length: 304 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.8" x 4.5" x 9.3"