Making the Compelling Business Case: Decision-Making Techniques for Successful Business Growth

By Wolfgang Messner

Book Overview

Providing the necessary background information and hands-on tools to build compelling business cases, this book will increase the reader's capability to champion new business development ideas, take them to senior management, and facilitate the decision process by understanding the key theories and practices of finance and corporate investments.

• Format: Paperback
• Language: English
• ISBN: 1349464864
• ISBN13: 9781349464869
• Release Date: January 2013
• Publisher: Palgrave MacMillan
• Length: 431 Pages
• Weight: 1.29 lbs.
• Dimensions: 1.0" x 5.5" x 8.5"