Making Strategy: Mapping Out Strategic Success

By Colin Eden and Fran Ackermann

Book Overview

This book takes students and practitioners through the process of making strategy in easy-to-follow steps, showing the reader how to identify the true goals of the organization and develop a clear action plan for achieving them. These techniques can be used to develop a business model and manage key strategic issues for teams, units and departments, as well as for a complete organization. The Second Edition includes more real-life example, added resource appendices, and deeper guidance in identifying and developing the distinctive competencies unique to individual organizations.

This text has a companion website with instructor resources including teaching notes and lecture slides.

• Format: Paperback
• Language: English
• ISBN: 184920120X
• ISBN13: 9781849201209
• Release Date: September 2011
• Publisher: Sage Publications Ltd
• Length: 376 Pages
• Weight: 0.70 lbs.
• Dimensions: 0.9" x 6.7" x 9.4"