Making Strategy Happen: Transforming Plans Into Reality. Second Edition

By Arnold S. Judson

Book Overview

Strategic business plans, the key to gaining and sustaining competitive advantage in an increasingly turbulent and complex world, are useless until successfully implemented. Yet managements' failures in execution are far more common than their successes. This book explains in a practical, down-to-earth way how management can ensure successful implementation of its business strategy and achieve desired outcomes both in the marketplace and inside the organization. The new edition of this bestselling primer contains an extensive, entirely new chapter on strategic management, further elaboration of recommended processes, and many additional international examples.

• Format: Paperback
• Language: English
• ISBN: 1557867216
• ISBN13: 9781557867216
• Release Date: December 1996
• Publisher: Wiley
• Length: 304 Pages
• Weight: 0.65 lbs.
• Dimensions: 0.7" x 6.0" x 8.9"

Customer Reviews

Brillant book on process and methodology to ensure success

I have been involved in a number of strategic planning sessions, right through to actual implementation. I found this book brilliant for several reasons - the most important being the concise, friendly and practical outlook and practices it suggests.I would recommend this book to anyone interesting in understanding why plans fail and how to take necessary steps to ensure success.