Making Sense of Generative AI: Cutting through the hype for business leaders and curious minds

By Dominik Hörndlein

Making Sense of Generative AI: A Practical Guide for Business Leaders and Curious Minds

Cut through the AI hype and transform your business with generative AI

In a world where ChatGPT, DALL-E, Llama and other generative AI tools are reshaping business, this practical guide helps you separate real opportunities from empty promises. "Making Sense of Generative AI" provides a clear roadmap for understanding, evaluating, and implementing AI solutions that deliver genuine business value.

What You'll Learn:

How large language models, AI image and video generators actually workPractical prompt engineering techniques for optimal AI outputsSetting up effective AI guardrails and safety measuresStrategic frameworks for successful AI project implementationFuture developments in artificial general intelligence and their business impact

Real-World Applications Across Industries:

Customer service automation with AI agentsDocument analysis and knowledge managementContent creation for marketing and communicationsPersonalized user experiences and engagement

Includes Practical Resources:

Implementation frameworks and templatesRisk assessment guidelinesBusiness case calculation modelsStrategic planning tools for AI transformation

Perfect For:

Curious minds seeking practical knowledge about AI technologyBusiness leaders and executives planning AI initiativesProject managers implementing generative AI solutionsInnovation teams exploring new AI capabilitiesProfessionals wanting to understand AI's business implications

Written by an experienced AI practitioner, this book cuts through complexity without sacrificing substance. Gain the knowledge to make informed decisions about generative AI in your organization.

Start building your AI strategy today.

• Format: Hardcover
• Language: English
• ISBN: 3982701929
• ISBN13: 9783982701929
• Release Date: June 2025
• Publisher: Dominik Horndlein
• Length: 280 Pages
• Weight: 1.04 lbs.
• Dimensions: 0.7" x 5.5" x 8.5"