Making Media Content: The Influence of Constituency Groups on Mass Media

By John A. Fortunato

Book Overview

Making Media Content addresses the development of media content and the various factors and constituencies that influence content, such as advertisers, corporate interests, owners, and advocacy groups. It examines the strategic decision-making of

• Format: Paperback
• Language: English
• ISBN: 0415649846
• ISBN13: 9780415649841
• Release Date: January 2013
• Publisher: Routledge
• Length: 264 Pages
• Weight: 0.79 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"