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Making Marketing Happen
Edition Description
'Making Marketing Happen' is prompted by needs of practising managers who have found the traditional marketing planning texts to be fine in theory, but hard to apply to my special market. In short, it holds that marketing planning fails for most companies because it either does...
Edition Details
Format:Paperback
Language:English
ISBN:0750662484
Format: Paperback
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Making Marketing Happen
Edition Description
'Making Marketing Happen' is prompted by needs of practising managers who have found the traditional marketing planning texts to be fine in theory, but hard to apply to my special market. In short, it holds that marketing planning fails for most companies because it either does...
Edition Details
Format:Hardcover
Language:English
ISBN:1138441244
Format: Hardcover
Condition:
$
230.00
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