Making Better Business Decisions

By Alan Brown and Stefan Sanchez

Making Better Business Decisions provides a toolkit for understanding the case for a new project, product or service, business change or other investment of resources. The phrase 'business case' is universally understood, but scratch below the surface and you will find that it has many different meanings depending on the context and culture of an organisation. This is completely understandable, but wouldn't it be helpful if there was a common approach and a common language to developing business cases? Stefan Sanchez and Alan Brown unpack the different elements of a business case, setting out in detail what should be covered as follows: Strategic case - why do we want to invest and what are the outcomes we want to achieve? Economic case - what choices do we have and how do we assess them to identify a solution? Commercial case - who are our delivery partners and what is the 'deal' with them? Financial case - can we afford it and where is the money coming from? Management case - how are we going to manage delivery and what is required for governance and approval? Increasing complexity in business alongside the accelerating pace of change means that businesses need a consistent and reliable basis for making more decisions, faster. Making Better Business Decisions offers this potential.

• Format: Paperback
• Language: English
• ISBN: 1472485688
• ISBN13: 9781472485687
• Release Date: January 2026
• Publisher: Routledge
• Length: 144 Pages