Making Advertising Pay [microform]

Book Overview

This book is a guide to making advertising pay. It covers the principles and practices of effective advertising, including market research, copywriting, media selection, and evaluation. The guide... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1014807352
• ISBN13: 9781014807359
• Release Date: September 2021
• Publisher: Legare Street Press
• Length: 58 Pages
• Weight: 0.21 lbs.
• Dimensions: 0.1" x 6.1" x 9.2"