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Paperback Making Ads Pay: Timeless Tips for Successful Copywriting Book

ISBN: 048648601X

ISBN13: 9780486486017

Making Ads Pay: Timeless Tips for Successful Copywriting

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Format: Paperback

Condition: Good

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Book Overview

A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures, and practical suggestions for every medium and style of advertising.

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