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Making Ads Pay
By John Caples
Edition Description
A veteran copywriter offers advice on how to spark ideas and capture them in print, write headlines, hold readers' attention, and more. Discover principles, procedures, and practical suggestions for every form of advertising.
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Format:Paperback
Language:English
ISBN:048648601X
Format: Paperback
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Making Ads Pay: Timeless Tips for Successful Co...
By John Caples
Edition Details
Format:Paperback
Language:English
ISBN:1607965666
Format: Paperback
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Making Ads Pay: Timeless Tips for Successful Co...
By John Caples
Edition Description
A veteran copywriter offers advice on how to spark ideas and then capture them in copy, how to write headlines that attract attention, how to make ads believable and motivate readers to act, and how to learn from failure as well as success. Readers will discover principles, procedures,...
Edition Details
Format:Hardcover
Language:English
ISBN:1638231281
Format: Hardcover
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