Make The Story Work!: A practical path to great business storytelling

By Geoff Webb

Make The Story Work provides a practical path to mastering impactful business storytelling. While storytelling is key to changing opinions and delivering a powerful message, it is so often underused because business leaders struggle to master the basics. In this book I draw on decades of storytelling, on stage, in person, and on the screen, to deliver a simple, achievable path to becoming a truly great business storyteller. I use practical examples, offer up metrics and a methodology to determine if a story is the right one for that audience, and help storytellers of every skill level understand the essential elements of every story. Storytelling matters. In business, it is everything. So it's time to make the story work for you.

• Format: Paperback
• Language: English
• ISBN: B0DDXSPZXQ
• ISBN13: 9798336538441
• Release Date: August 2024
• Publisher: Independently published
• Length: 100 Pages
• Dimensions: 9.0" x 0.2" x 6.0"