Make the Sale

By M.A. Shaver and Mary Alice Shaver

Book Overview

This comprehensive introduction to media sales introduces "The 4 M's: " Market, Marketer, Message and Media. Featuring helpful advice useful on all media types, the book emphasizes local media: newspapers, radio, and TV. From prospecting for those first clients, to making that first presentation, to building a successful sales career - this book helps beginners become winners.

• Format: Paperback
• Language: English
• ISBN: 1887229167
• ISBN13: 9781887229166
• Release Date: December 2003
• Publisher: Routledge
• Length: 368 Pages
• Weight: 1.15 lbs.
• Dimensions: 8.8" x 0.8" x 6.0"